A business parable about how to create a start-up that won't trap you when you want to sell it.
The central premise of "Built to Sell" is that many entrepreneurs build businesses that are overly reliant on them, which can hinder growth and make the company less attractive to potential buyers. Warrillow argues that by focusing on building a scalable business model and creating systems and processes that can operate independently of the owner, entrepreneurs can increase the value of their company and position it for a successful sale.
Throughout the book, Warrillow uses the story of a fictional business owner named Alex to illustrate key concepts and strategies for building a sellable business. He discusses topics such as identifying a niche market, productizing services, developing a strong brand, and building a management team capable of running the business without the owner's direct involvement.
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Categories: Personal Finance Entrepreneurship