Good Strategy Bad Strategy by Richard P. Rumelt

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

In "Good Strategy Bad Strategy," Rumelt argues that many organizations fail to develop effective strategies because they mistake goals, aspirations, or slogans for strategy. Instead, he advocates for a clear and coherent approach to strategy development that involves diagnosing the situation, formulating a guiding policy, and designing coherent actions to achieve objectives.Throughout the book, Rumelt provides numerous examples of both good and bad strategies from a wide range of contexts, including business, military, and politics. He illustrates the principles of good strategy with real-world case studies and offers practical guidance for leaders and managers looking to improve their strategic thinking and decision-making.

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