Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.
In "Great by Choice," Collins and Hansen examine what sets extraordinary companies apart from their peers, particularly in times of uncertainty, chaos, and rapid change. The book is based on nine years of research and analysis, focusing on companies that outperform their competitors by a factor of ten or more in the same industry and environment.
One of the central concepts of "Great by Choice" is the idea of the "20 Mile March." This concept emphasizes the importance of consistent, disciplined action and adherence to core principles, even in the face of uncertainty and volatility. Companies that practice the 20 Mile March approach set ambitious but achievable performance goals and then adhere to them rigorously, regardless of external conditions.
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Categories: Self-Help Entrepreneurship Psychology