Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn ... What it takes to outperform 92% of the world's salespeople ... That failing and failure are two very different things ... Why it's important to celebrate success and failure ...
"Go for No!: Yes Is the Destination, No Is How You Get There" by Andrea Waltz and Richard Fenton is a motivational business fable that emphasizes the power of embracing rejection to achieve success. The book follows the story of Eric Bratton, a struggling salesman, who learns from a highly successful future version of himself that hearing "no" is a crucial part of the journey to hearing "yes." Waltz and Fenton argue that increasing one's failure rate—by seeking out more opportunities to be told "no"—ultimately leads to greater successes. The narrative is designed to help readers reframe their attitude towards failure and rejection, encouraging them to pursue their goals with resilience and persistence.
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Categories: Self-Help Non-Fiction