Whether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.
The book is divided into three parts. In the first part, Milkman explores the "whys" of behavior change, examining the psychological barriers that often prevent individuals from making positive changes in their lives. She discusses concepts such as present bias, temptation bundling, and the importance of motivation and self-control.In the second part, Milkman introduces readers to the "how" of behavior change, outlining evidence-based strategies and techniques for overcoming common obstacles and achieving lasting change. She discusses the power of nudges, incentives, commitment devices, and social influence in shaping behavior.Finally, in the third part, Milkman offers practical advice for applying the principles of behavior change in various areas of life, such as health, finance, education, and relationships. She provides step-by-step guidance and examples to help readers set and achieve their goals, navigate setbacks, and maintain progress over time.
Published on by eBooks
Categories: Self-Help Psychology