Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Schultz shares insights into how Starbucks navigated the global economic downturn, fierce competition, and internal struggles while remaining true to its core values and principles. The book discusses various strategies implemented by Schultz and his team to revitalize the company, including closing underperforming stores, refocusing on the customer experience, and investing in employee training and benefits.
Overall, "Onward" provides readers with a behind-the-scenes look at the inner workings of one of the world's most recognizable and influential brands and offers valuable lessons in leadership, resilience, and corporate responsibility. It emphasizes the importance of innovation, adaptability, and staying connected to the company's mission during times of crisis.
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Categories: Autobiography Economy