Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
The central idea of "Positioning" is that in a crowded marketplace, the most successful brands are those that occupy a distinct and memorable position in the minds of consumers. Ries and Trout argue that the battle for market share is ultimately a battle for perception, and companies must strategically position themselves to differentiate their products or services from competitors."Positioning" has had a profound impact on marketing theory and practice and remains a seminal work in the field. Its principles have been applied by countless companies to develop successful branding and marketing strategies. Despite being published decades ago, the concepts presented in "Positioning" remain relevant in today's highly competitive business environment.
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Categories: Self-Help Psychology