Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success.
Burlingham profiles several small companies across different industries that have chosen to remain small intentionally, focusing on serving their customers, employees, and communities rather than chasing rapid growth or maximizing profits. These "small giants" demonstrate that success can be measured by factors beyond size and scale, such as employee satisfaction, customer loyalty, and social impact.
Through engaging narratives and insightful analysis, "Small Giants" uncovers the secrets to the success and longevity of these companies. Burlingham identifies common traits and practices that set them apart, including strong company cultures, authentic leadership, and a commitment to values-driven business practices.
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Categories: Personal Finance Entrepreneurship